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Google Maps & Street View publishing

Put your business on Google Maps in 360°.

People check Google before they visit. VirtualTourEasy publishes your 360° photos to Google Maps and Street View straight from your tour, at the exact spot you choose — and gives you the full interactive tour, with hotspots and your branding, for your own website.

On Professional & Business plansReal 360° photos, placed preciselyFull tour for your website
Restaurant dining room with a bar and city views at dusk
Step by step

From 360° photo to Google Maps.

The whole flow happens in VirtualTourEasy — no separate Google upload tool, no file juggling.

1On site

Shoot real 360° photos

Use a 360° camera on a tripod, one photo per spot. Google asks for at least 7.5 MP (3,840 × 1,920 px), a 2:1 aspect ratio and no more than 75 MB per photo.

Insta360Ricoh ThetaAny 360° camera
2~10 min

Build your tour

Upload the photos as scenes, link them with navigation hotspots and set the starting view of each one.

ScenesHotspotsStarting view
3~1 min / scene

Set each location

In the builder, open a scene’s settings, search for the address or enter latitude and longitude, and set the heading — the compass direction the camera faces.

Address searchLat / longHeading
4Once

Connect Google

Under Settings → Integrations, connect the Google account you want to publish with. The photos appear under that account’s Google Maps contributions.

Google sign-inProfessional & Business
51 click

Publish scene by scene

In the Google Street View section of your tour, click Publish on each located scene. The status moves from uploading to processing to published, then a “View on Google Maps” link appears.

Status trackingRemove anytime
61 min

Share the full tour

Google shows your photos; your website shows the whole experience. Embed the tour with one line of code and use its short link everywhere else.

iframe embedShort linkQR code
On Google Maps

What customers see on Google

Each published scene becomes a 360° photo on Google Maps at the position you set. People can open it and look around in every direction, on a phone or a computer, before they decide to visit.

  • On the map: your photos appear at their location, alongside Street View imagery, so anyone exploring the area can step inside.
  • On your Business Profile: Google shows 360° imagery in the “Street View & 360°” part of a profile’s photos. Google decides which imagery appears there (Google’s help).
  • Connections are Google’s call: scenes are published as individual photos, and Google may link nearby photos into a walkable path itself.
Who it’s for

Local businesses that win the click

If customers choose you on Google Maps, a look inside answers the question a photo grid can’t: what is it like to be there?

Restaurants & cafés

Publish the dining room, the terrace and the bar. Diners see the atmosphere and the table layout before booking.

Hotels & B&Bs

The entrance and public areas on Google Maps; the rooms, spa and views in the full tour on your booking site.

Gyms & studios

Show the equipment floor, the studios and the changing rooms — the things new members want to check before signing up.

Shops & showrooms

Let shoppers see the range and the layout from home. Pair it with a virtual showroom on your site.

Venues & event spaces

Ceremony rooms, halls and terraces at their exact spot on the map. See venue tours.

Clinics, salons & offices

A calm, clean reception and treatment rooms reassure first-time visitors before they walk in.

Details

Google 360° publishing, explained

Google’s requirements for 360° photos

Google publishes these requirements for 360° photos (photo spheres) on Maps, as of October 2026 — see Google’s help page:

  • Resolution: 7.5 MP or larger (3,840 × 1,920 px).
  • Aspect ratio: 2:1 — the standard equirectangular format every consumer 360° camera exports.
  • File size: no more than 75 MB.
  • Quality: sharp, in focus, no gaps around the horizon and no visible stitching errors.

Google also recommends spacing connected indoor photos about 1 m (3 ft) apart and outdoor photos about 3 m (10 ft) apart, with a clear line of sight between them. If you want Google to build a walkable path through your space, shoot more, closer spots for Google than you would for a website tour.

Real photos only: why AI scenes stay off Google Maps

Google’s contribution policy asks for media created at the location you post to, and to avoid “heavily edited or otherwise manipulated photos” (Google Maps user-contributed content policy). So publish only 360° photos you actually shot on site.

Mix freely on your own site. Your website tour can combine real 360° photos with AI-generated scenes — a renovation concept, a terrace that isn't finished yet — clearly presented as visualizations. Google Maps gets the real photos only.

Google Maps photos vs. your full virtual tour

On Google MapsOn your website
What visitors seeIndividual 360° photos at their locationThe complete tour, scene by scene, in your order
Hotspots & info panelsNoYes — info, links, navigation
Contact or bookingThrough your Business ProfileIn-tour inquiry form and booking links
BrandingGoogle’s viewerYour logo and colors, or fully white label
Audio, floor plan, AI videoNoYes
Who finds itPeople searching and browsing Google MapsYour site visitors, social, email, listings

The two work best together: Google brings people in, your tour converts them.

How long until photos appear on Google Maps?

After you click Publish, VirtualTourEasy uploads the photo and tracks its status for you. Processing is on Google’s side and often completes within hours, but Google asks contributors to allow up to four days. You can check the status from your tour page at any time and remove a published scene from Street View in one click.

What it costs

Google doesn’t charge you to contribute photos to Maps. On VirtualTourEasy, Google Street View publishing is included in the Professional ($59/month, or $48 billed yearly) and Business ($199/month, or $160 billed yearly) plans. You can build and embed the tour itself on any plan, including Free, and upgrade when you are ready to publish to Google. All plans are on the pricing page.

A note for real estate

Google Maps is built around places people can visit, so it suits businesses more than individual homes for sale. Check Google’s policies before publishing a private property — for listings, your tour’s short link and an MLS-friendly unbranded link are usually the better channel.

FAQ

Google virtual tour questions

Shoot 360° photos of your business, upload them to a VirtualTourEasy tour, set the location and heading of each scene, connect your Google account under Settings → Integrations, and click Publish on each scene. The photos appear on Google Maps once Google has processed them.
Google does not charge to contribute photos to Maps. In VirtualTourEasy, Google Street View publishing is part of the Professional and Business plans; building and embedding the tour itself is available on every plan, including Free.
As of October 2026, Google asks for 360° photos of at least 7.5 MP (3,840 × 1,920 px), a 2:1 aspect ratio and no more than 75 MB, sharp and without gaps around the horizon. Any consumer 360° camera that exports equirectangular photos can meet this.
Often within hours, but Google says to allow up to four days for processing. VirtualTourEasy shows the status of each scene — uploading, processing, published — and adds a “View on Google Maps” link once it is live.
You shouldn’t. Google’s contribution policy asks for media created at the location and avoids manipulated imagery, so publish only real 360° photos to Google Maps. AI-generated scenes are best used, clearly labeled, in the tour on your own website.
Your photos are published to Google Maps at the location you set. Google shows 360° imagery in the Street View & 360° part of a Business Profile’s photos, and Google decides which imagery appears there.
For Google Maps, yes: Google needs real 360° photos taken on site. For the tour on your own website you can also use regular phone photos that AI extends into 360°, on a paid plan.

Be the place people can already picture.

Build your tour free today; publish to Google Maps when you upgrade to Professional.

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