1. With a 360° camera
Best image fidelity for existing spaces. Shoot one 360° photo per room with an Insta360, Ricoh Theta or similar, then upload the equirectangular images. You need: a 360° camera and a tripod.
There are three ways to create a professional 360° virtual tour today: with a 360° camera, with the phone in your pocket, or with AI from a description or a listing link. Here is the exact process, what each option costs, and how to publish your tour in about ten minutes.
Every method ends in the same place: an interactive 360° tour with hotspots that works on any phone, tablet or computer.
Best image fidelity for existing spaces. Shoot one 360° photo per room with an Insta360, Ricoh Theta or similar, then upload the equirectangular images. You need: a 360° camera and a tripod.
No special gear. Take regular photos of each space and let AI extend every photo into a seamless 360° panorama. You need: any smartphone.
Describe a space in a sentence, or paste a listing link. AI generates every 360° scene and links them into a tour. Ideal for pre-sales, concepts and listings with only flat photos.
A great virtual tour feels like a guided walk, not a slideshow. Before you shoot or generate anything, list the spaces a visitor must see and put them in the order you would show them in person. For a home that is usually entrance → living room → kitchen → bedrooms → bathroom → outdoor space. For a hotel: arrival, lobby, a room, the restaurant, the pool and the view.
Put the camera on a tripod at roughly chest height (about 1.5 m / 5 ft), in the center of each room, away from walls. Turn on every light, open the curtains, and use the camera's HDR mode so windows don't blow out. Step out of the shot or hide behind a door, then export equirectangular JPEGs (2:1 images such as 5760 × 2880).
Take a regular, well-lit photo of each space from a corner, holding the phone level. Upload the photos to VirtualTourEasy and AI turns each one into a full 360° panorama around the original view. It is the fastest way to turn existing listing photos into an immersive tour.
Type a description such as “A 320 m² sky penthouse on the 58th floor, double-height living room, sunset over the marina” and AI generates the scenes and wires the navigation between them. You can also paste a listing or website URL: we pull the photos, convert them into 360° scenes and assemble the tour for you.
Create a new tour, drop in your scenes and drag them into the order you planned. For each scene, set the starting view — the direction the camera faces when someone arrives — so visitors always land facing the most impressive part of the room. AI-generated tours come with navigation hotspots already placed; for camera or phone tours, add a navigation hotspot on each doorway that leads to the next room.
This is what turns 360° photos into a professional tour:
Hit publish and your tour is live on a short link (like vt360.co/…) that opens instantly on phones and computers. From there you can:
You don't need a 360° camera or a panorama app. Take one sharp, well-lit photo per room in landscape orientation — standing in a corner gives AI the most context — then upload them to VirtualTourEasy. AI extends each photo into a 360° panorama, you place hotspots, and you publish. Most people finish their first phone-made tour in under fifteen minutes.
The VirtualTourEasy Free plan includes 3 tours with up to 10 scenes each, hotspots, the full tour builder and viewer, and embedding on your website — no credit card required. Free tours carry a small VirtualTourEasy watermark. If you already have 360° photos, you can build and publish complete tours for free. AI generation (photo → 360°, text → tour, link → tour and AI video) uses AI credits, which start with the Solo plan at $19/month.
| Approach | Typical cost | What you need | Time to publish |
|---|---|---|---|
| VirtualTourEasy Free + your 360° photos | $0 | 360° images | ~10 minutes |
| VirtualTourEasy Solo with AI | $19/month | A phone, a description or a link | ~10 minutes |
| Buying a consumer 360° camera | Roughly $300–$600 once, plus software | Camera, tripod, a site visit | Hours |
| Hiring a 3D scanning / tour service | Often a few hundred dollars per property | A booked shoot | Days |
See every plan side by side on the pricing page.
These tours were created on VirtualTourEasy with AI — no 360° camera. Click one to explore it right here.
Start free — no credit card, no 360° camera, no learning curve.